Wednesday, December 14, 2005


SEO Mistakes: crappy doorway pages

Matt Cutts discusses an example of spam web page and how is it treated by Google

Okay, spam-reading posse, ready to roll? This time, I’m going to cover two spammer mistakes in one post. Take a look at in Internet Explorer. Looks fine, right? Something like this:

Good florist page

No problems? Okay, now load the page in Firefox 1.0.7 or so. Interesting, huh? The page looks like this:

Spammy doorway page

So why do you see a spammy doorway page in Firefox, but not in IE? Because the SEO company messed up the doorway pages, and their sneaky redirects only work in IE! The page loads some external JavaScript from, which looks like this

document.URL=’Html/main.asp?res=’ + screen.width + “x” + screen.height;

In Internet Explorer, this does an immediate redirect away from the spammy doorway page–the user never sees the keyword-stuffed page. But Firefox doesn’t parse that code, so 5-10% of visitors are left staring at a crappy doorway page!

Okay, that’s mistake #1. Mistake #2 is shorter. Look at the bottom of the page. See this text:


That’s right, the SEO that couldn’t even get a sneaky redirect right was *also* adding links to itself from the client’s pages. I see this all the time: clients who didn’t know what their SEO was doing can actually get their PageRank sucked away to the SEO or the SEO’s other clients. Classy, huh? That’s why our SEO guidelines tell you that you need to understand what your SEO is doing on your domain. To the SEO that did this to a mom and pop florist site: after your site is removed from Google’s index, your reinclusion process is going to be.. difficult.

Here’s my takeaway points:
1) Do not hire an assclown SEO that makes doorway pages with sneaky redirects.
2) If you do hire an assclown SEO, make sure they don’t half-ass your sneaky redirects so they only work in one browser.
3) If you’re staring at broken doorway pages that your lazy-ass SEO made, go ahead and check if they were hiding links back to themselves or to their other clients.

Original post by Matt Cutts

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